Open House Events Come of Age

Better Homes has engaged in a number of promotions and campaigns throughout the first half of 2009, where it has focused on offering carefully selected units to its clients, through various marketing methods and channels, within both the sales and leasing segments of its business. The most popular of these methods has undoubtedly been the Open House events.

 Over the past few weeks in particular, Better Homes has witnessed significant positive results at two of the largest Open House days it has hosted – the first in Discovery Gardens and the second at Jumeirah Beach Residence in Dubai Marina.  “Discovery Gardens was fantastic,” expressed Marketing Manager James Gauduchon, “Our call centre received over 1,400 calls during the event and over 50 leases were signed that day.” Better Homes likewise recorded an overwhelming response at the Jumeirah Beach Residence event. “There were no signs of repressed customers during our Open Day weekend” said Jannie Biddulph, Sales Manager, Better Homes. “Our Open Day promotion received over 350 walk-in customers, seeking both properties for sale and for rent.”

With general enquiries on the increase and talk in the market of mortgages becoming more easily available, Better Homes expects to see continued success in leasing and see an increase in property purchases sooner than many had expected. “As soon as lending becomes available at a wider scale, we expect to see a rise in sales transactions,” said Ms Billy Rautenbach, Director of Operations, “It is difficult to forecast an exact trend, but if the UAE real estate market, specifically in Dubai, is bottoming out as some are suggesting, then now would be the definitive time to invest in property.”

Open House events are held every week throughout Dubai, showcasing both sales and leasing property ranging from studios to penthouses and villas.  The events are a great way to view several properties in one day, and to see what kind of property is available on any budget and in almost any location in Dubai. 

To see a schedule of upcoming Open House events, visit [1] bhomes.com/openhouse